Where does it come from?Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.The argument in favor of using filler text goes something like this: If you use real content in the design process, anytime you reach a review point you’ll end up reviewing and negotiating the content itself and not the design. This will just slow down the design process. Design first, with real content in mind (of course!), but don’t drop in the real content until the design is well on its way. Using filler text avoids the inevitable argumentation that accompanies the use of real content in the design process.Those opposed to using filler text of any sort counter by saying: The ultimate purpose of any digital product, whether a website, app, or HTML email, is to showcase real content, not to showcase great design. You can’t get a true sense for how your content plays with your design unless you use the real thing!Using real content during design can distract designers and design review teams alike away from the design, and insisting on always using publication-ready content can be a real drag on the design process. On the other hand, if you use poorly formatted filler text you may get a completely false sense of how your design will interact with real content.Those opposed to using filler text of any sort counter by saying: The ultimate purpose of any digital product, whether a website, app, or HTML email, is to showcase real content, not to showcase great design. You can’t get a true sense for how your content plays with your design unless you use the real thing!Using real content during design can distract designers and design review teams alike away from the design, and insisting on always using publication-ready content can be a real drag on the design process. On the other hand, if you use poorly formatted filler text you may get a completely false sense of how your design will interact with real content.Relax and do whatever fits with your design process. Don’t set a lot of restrictive hard-and-fast rules. Use filler text where it helps your design process, but use real content if you’ve got it, as long as it doesn’t distract and slow down your design process. Design is an evolutionary process, and filler text is just one tool in your progress-pushing arsenal. Use it where it makes sense to use it, and pull it once the natural process indicates that it’s time to roll out a descendant built with real content.