Business development and strategy expert Martin Sørensen, formerly of OEM Vestas Wind Systems, has been hired as Director of Alliances to secure WindESCo strategic partnerships and drive expansion in new markets
Burlington, MA, USA – WindESCo, a pioneer in innovative renewable energy optimization technologies, has announced a major hire as it builds a world-class team to accelerate the energy transition, bringing on Martin Sørensen as Director of Alliances. Martin’s role will be to manage WindESCo’s strategic industry relationships, go-to-market partnerships, and asset management customers to build an ecosystem for annual energy production (AEP) enhancement.
Healthy partnerships between operators and OEMs in the industry are essential in fostering innovation, improving AEP and generating revenues that meet and exceed long term expectations. Software providers like WindESCo have a vital role to play as unbiased advisors, creating efficiencies and delivering project performance to meet expectations.
As a trusted-third party, WindESCo has the ability to augment the teams of their customers and strategic allies to promote fruitful, long-term relationships. WindESCo’s unique ability to find underperformance at wind plants, and then fix the problem to deliver revenue gains, sets it apart from data analytics firms in the market.
Blair Heavey, CEO, WindESCo, said: “Scaling results requires collaboration, expertise and innovation. Martin has demonstrated all these qualities in his impressive career in renewable energy. Adding him to our rapidly growing team will ensure we continue to work effectively with all key players – from operators to OEMs. We look forward to welcoming him to one of the strongest management teams in wind to help operators understand and optimize their assets.”
Sørensen previously served as the Cluster Lead for Emerging Power Technologies within the Innovation & Concept department at Vestas Wind Systems A/S, headquartered in Århus, Denmark. In this innovative division of Vestas he managed a road map of complementary energy projects to invest in, like Power to X to make green hydrogen as well as wooden wind turbine towers, ocean wave energy combined with offshore wind and more. This track record of innovations makes him ideally suited to boost engagement between wind energy stakeholders such as OEMs, operators and asset owners.
By hiring a European wind innovation specialist, WindESCo is set to scale rapidly in wind’s most mature market, which remains a global epicenter for investment. Operators and fund managers in key markets including Germany, Denmark, Spain and the UK will have the opportunity to gain a 4-5% improvement in turbine performance through WindESCo’s proprietary high-resolution data monitoring and analysis algorithms.
Sørensen added: “WindESCo’s focus on applying deep technology and proprietary analytics, and a first-hand understanding of the complex dynamics affecting wind turbine performance to boost operators’ and fund managers’ revenue was an immediate draw for me. Unlocking further investment for wind energy at this crucial juncture requires smartly run, efficient assets, and I’m proud to join WindESCo in its mission to boost the global renewable wind energy transition.”